How do hidden web trackers put my privacy at risk?

Posted by Amelia on December 19, 2022
Table of Contents


    You might think that the only way companies like Facebook and Google track you online is through ads. But there are other ways they can track you, too. They use web trackers to collect data about your behavior on their websites and third-party sites that have embedded elements from these sites. Websites with these embedded elements (like buttons, video players, social media plug-ins) can also serve as "trackers" because they collect information on what you do while visiting their site (including browsing history). Tracking is not necessarily evil - in fact, some tracking can be used for good things like serving relevant content based on your interests. But most of it isn't used for anything but increasing profits or gathering more data about users so advertisers can target them better.

    Web trackers are all around us.

    Web trackers are everywhere. They're on websites, apps and social media. They're used to collect data about users in order to target ads and marketing campaigns more effectively. Web trackers can be used for good or evil: they can help improve your experience on the web by providing you with relevant content or information about things that interest you (like a restaurant review when someone visits their Yelp page).

    But web trackers have another side too--a darker one where individuals' privacy rights are violated without their knowledge or consent through tracking technologies that collect personal information without permission from users who are unaware of its presence in the first place!

    Sometimes they can be used for good.

    There are some legitimate uses of trackers. For example, they can be used to provide better experiences for users and improve the quality of content on the web.

    Tracker data can also be used to help with search engine optimization (SEO), which means that if you want your website or blog posts to rank higher in Google search results, you'll need to use trackers that collect data about users' behavior on websites. This data helps determine what kind of content is most relevant for each user based on their interests and preferences so that websites can provide more personalized recommendations when someone visits them again in the future.

    But mostly web trackers are used for evil.

    But mostly web trackers are used for evil.

    They can track your browsing habits, location and device (what phone or laptop you're using). They can also be used to track your identity, which is a huge problem if someone gets their hands on that information. Finally, they can help companies target ads at specific people based on the websites they visit--or even just by knowing who they are based on their IP address.

    They don't just collect data - they sell it.

    The trackers that are installed on your computer are collecting data about you. This information can be used to create a profile of you and then sold to advertisers, who can use it to target ads at you.

    The process works like this:

    • A tracker collects information about what websites you visit, what products or services interest you and what searches have been made from your computer. It does this by tracking the cookies stored in your browser (a cookie is a small file stored on your computer). Cookies allow websites to remember things like passwords or preferences so they can be accessed quickly next time without having to enter them again. But they also provide valuable information about users which third parties will want access too if they know how best use this resource.*

    You might not even realize how many of them there really are.

    You might not even realize how many of them there really are. Web trackers are invisible, and they can be on websites, in apps and in emails. They're always collecting data about you--not just what you do online but also what you do offline.

    • Web trackers collect information about your online activity from your browser or mobile device: the sites you visit; the pages within those sites that catch your eye; any searches for keywords related to products or services (even if no purchase is made); even where on a page an ad appears so as not to waste money on ads that aren't clicked on! That's just scratching the surface...
    • Web trackers also collect data about offline activities such as which stores customers visit when they shop at physical locations like grocery stores and department stores; when someone buys gas at certain gas stations based on location data from GPS-equipped smartphones; even whether people who live near each other share certain interests based on social media posts shared publicly by their friends!

    Some can be blocked easily, but others are harder to block.

    Some trackers are easy to block, while others are harder.

    As a general rule, the easiest trackers to block are those that can be downloaded and installed through your browser (like AdBlock). You can also use a VPN or virtual private network that hides your IP address so websites don't know where you're located.

    Some trackers are hidden in the code of other websites--this is called third-party tracking and it's more difficult for users because these apps aren't easily accessible from an app store or website like Google Play Store or Apple App Store.


    If you're concerned about your privacy, there are some simple steps you can take. First, check out this handy list of the most common web trackers and their best blocking tools. Second, consider trying out a VPN service like Private Internet Access or NordVPN - these will help keep your information safe from prying eyes by encrypting all traffic before sending it over an encrypted connection (and they work on any device). Finally, it's worth remembering that while blocking web trackers may seem like a daunting task at first glance (especially if there are hundreds or thousands of them!), the truth is that there are plenty of resources available online to help guide you through this process step by step.
    Copyright 2021 - 2023 by
    Privacy Policy
    We use cookies in order to give you the best possible experience on our website. By continuing to use this site, you agree to our use of cookies.